"The blue hue we have consistently embraced as a key color finds its presence in our flagship store as well. The store’s façade, reminiscent of shimmering sunlight on rippling water, and the wave-like design of the door grips evoke flowing currents, subtly reinforcing the brand’s identity even before stepping inside."
"When envisioning us, we materialized the most quintessential image of waviness as an object—soft, fluid, and graceful; lavish yet refined."
"The kinetic object placed beside the counter symbolizes the ‘time’ we have let pass and will continue to let flow. Time, an impartial force that can neither be captured nor reversed, carries nostalgia in what has passed, indifference in what has come, and hope in what is yet to come. The stories we tell are imbued with fragments of our own ‘time.’"
